Client: Bath Lightning

Year: 2023

Location: Bath, UK

Services: Branding and Identity design.

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Bath Lightning

Bath Lightning is a community-driven basketball club built around the joy of the game and the connections it creates. With a mission to make basketball accessible, energising, and enjoyable, the club brings together women of all ages and skill levels—from complete beginners to seasoned players—united by a shared love of movement, teamwork, and the friendships that naturally grow on and off the court. What started as a small initiative has evolved into a vibrant hub where confidence, fitness, and camaraderie thrive.

Two deck chairs, one yellow and one blue, with the Bathtub Lightning logo on the backrests, positioned on a brick patio.
Graffiti-covered wall with a large advertisement featuring basketball players and the logo of Bath Lighting.

Designing the brand for this close-knit team was an especially rewarding project. We immersed ourselves in the visual language of iconic global sports brands, drawing inspiration from the bold identity systems found across American team sports—where dynamic typography, impactful symbols, and a sense of pride shape every detail. This research informed a visual direction that feels both authentic to the sport and meaningful to the Bath Lightning community.

Women playing basketball
Close-up of a sports jersey with a circular logo featuring a yellow lightning bolt and a basketball, with the words 'BATH LIGHTNING' around it.

The resulting logo and identity are crafted to embody energy, inclusivity, and team spirit. Every element—from the emblem to the colour palette—was designed to feel empowering and instantly recognisable, giving the team a visual identity that reflects their passion and strengthens their presence both on the court and within the wider community. The brand captures what makes Bath Lightning special: a fun, welcoming environment where players can grow, celebrate each other, and share in the excitement of the game.

Work together
Two female basketball players wearing white jerseys with blue trim, one holding a pink and black basketball, on a blue indoor court, speaking or listening with focused expressions.