Craft’d

Heffers Studio partnered with Craft’d to develop a fresh, dynamic brand identity that reflects their innovative approach to legal services. As a company committed to reshaping how clients experience legal support, Craft’d needed a brand that could balance professionalism with accessibility, conveying expertise while breaking away from traditional, overly formal legal aesthetics.

Colorful brochures on a corner of a wall, with a yellow, gray, and blue background. The brochure is red and orange with large text and smaller text that reads: 'The services you need, when you need them.'

Billboard on a gray concrete wall with text and colorful illustrations advertising legal services, showing hands holding keys, a pen, a tablet, and documents.

Our creative process began by exploring how Craft’d distinguishes itself within the industry: streamlined services, transparent communication, and a genuine focus on client empowerment. From this foundation, we designed a sleek, contemporary logo that anchors the brand, supported by a flexible identity system that pairs modern minimalism with a warm, approachable tone. Clean lines, refined typography, and a confident yet friendly colour palette come together to create a visual language that feels both trustworthy and refreshing.

Laptop displaying a website for Craft'd, offering legal services for businesses, with colorful illustrations of hands, coins, and legal documents.

Multiple electronic devices including a tablet and three smartphones displaying different screens, with illustrations of hands and forms, on a white background.

Our work captures Craft’d’s commitment to making legal services more accessible, human, and client-focused. The resulting brand positions them as a forward-thinking leader, one that is redefining what legal support can look and feel like for modern clients.

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