Client: Newton

Year: 2024

Location: London, UK

Services: Branding and Identity design, artworking with print and digital assets.

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Newton

Food For Thought is an intimate roundtable dinner series hosted by Newton Europe, created to bring together leaders and specialists from across a broad range of business sectors. Each event is designed as a space for open dialogue, where guests can exchange forward-thinking ideas and explore emerging opportunities within the ever-evolving world of retail markets. With topics shifting from session to session, the series acts as a catalyst for meaningful conversation, cross-industry insight, and fresh strategic thinking.

An open magazine laying on a teal surface. The left page has the title 'Returns plc: the biggest supplier you didn't know you had' and a blurred cover image. The right page features articles on return policies, feedback loop, and insights, with colored headings and charts.
Colorful brochure layouts with sections labeled Logo Variation, Brand Colour, Titles, Logo Design, and a color palette, arranged in a grid pattern.

Our design approach focused on capturing the interactive, conversational nature of these gatherings while ensuring that the experience felt warm, accessible, and thoughtfully curated. We developed a visual direction that balances sophistication with approachability, allowing the brand to feel premium enough for senior-level audiences, yet relaxed enough to encourage genuine, unguarded discussion.

Design guideline for Food for Thought logo featuring a circular logo mark with four color variations including teal, lime green, red, and pink, and a primary black version with font and space for event titles.
Outdoor outdoor display board with green abstract pattern artwork, surrounded by green leafy plants.

Maintaining consistency across events was essential, particularly given the series’ fluid structure and frequently changing themes. We built a flexible identity system that can adapt to different sectors and subject matters without losing coherence. From printed menus and table pieces to digital invitations and presentation assets, every touchpoint reinforces the character of Food For Thought: engaging, open, and always attuned to the fast-paced rhythm of the retail landscape.

Work together
A presentation slide about logo variations, showing a main logo with a circular design in blue and red, with the text 'Newton' in black, and the text 'Roundtable Dinner Series' below. The slide includes explanations about logo consistency, with examples of color variations and internal logo use, and features a green sidebar with the title 'Logo Variation' and descriptive text.