The Odd Print Co.

Heffers Studio partnered with The Odd Print Co. to craft a bold and memorable brand identity for their new art and print shop. Specialising in unique, eye-catching prints sold online, The Odd Print Co. needed a visual language that could capture the creativity and individuality of their offerings while standing out in a crowded e-commerce market.

A tarot card titled "Knight of Drinks" is attached to a black metal surface with a gold clip. The card features a stylized, abstract figure with geometric shapes and bold colors, and the text below reads "I turned to the cards to glimpse your fate." There is also a small circle with the words "The Original The Drinking Card Co." beside a card symbol.

Our approach focused on developing a brand that feels both playful and contemporary. We designed a distinctive logo and cohesive identity system, combining striking typography, vibrant colour, and engaging graphic elements that reflect the eclectic spirit of the prints themselves. The identity was created to be flexible, ensuring it translates seamlessly across digital storefronts, packaging, and promotional materials.

Modern office space with a concrete wall, a framed art print with pink and black eye motifs, a desk with art supplies, framed photos, and a desk lamp. A woman is working in a bright adjacent area with white walls and black chairs.

A website homepage for The Odd Print Co. featuring a minimalist design with abstract print illustrations and text about quirky, unique prints.

From social media assets to packaging design, every touchpoint celebrates the originality and personality at the heart of The Odd Print Co. The result is a confident, versatile brand that brings the joy of discovering unique prints to life, positioning the company as a fresh, exciting destination for art lovers and collectors alike.

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