Client: YMCA Bath Group

Year: 2020

Location: Bath, UK

Services: Graphic deign from styleguide and brand systems.

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YMCA Bath Group

The YMCA is one of the most recognisable and respected charitable organisations in the world, with branches supporting communities across countless countries. In Bath, the local YMCA plays a vital role by providing safe accommodation for individuals at risk of homelessness, as well as running nursery facilities, youth programmes, sports groups, a fully equipped gym, and a wide range of wellbeing initiatives. Their work touches people of all ages, offering stability, opportunity, and a sense of belonging within the city.

Two colorful brochures, one purple and yellow for youth series and one blue and red for accommodation, with the YMCA logo on a gray background.
A framed poster on the floor leaning against a white wall. The poster has green and blue sections with text about health and wellbeing, and the YMCA logo at the bottom.

Heffers Studio has worked in close partnership with YMCA Bath to help amplify their impact through a series of thoughtful and engaging marketing and advertising campaigns. Our collaboration focused on bringing clarity and visibility to their diverse services, ensuring that both long-standing members and new audiences understand the breadth of support the organisation provides.

Stacks of colorful flyer cards for YMCA holiday clubs and summer child care programs, featuring yellow, purple, and light blue backgrounds with white and yellow text.
Group fitness class practicing deadlifts with dumbbells and steps in a gym.

We created a wide range of print, digital, and social media materials, producing everything from campaign concepts and copy to photography and video assets. Working within their established brand guidelines, we developed a cohesive suite of communications that remained true to YMCA’s global identity while giving the Bath Group its own authentic, community-focused voice. The result is a collection of approachable, informative, and uplifting materials designed to strengthen their presence in the city and encourage more people to engage with their essential work.

Work together
People participating in a kettlebell workout class at a fitness center with a green wall and the words 'Believe and achieve' written on it.