Client: Honne Insight
Year: 2026
Location: UK
Services: Branding and identity
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Honne Insight
A new identity for a new era. Honne came to Heffers Studio with an exciting new chapter on the horizon. With the development and launch of Honne Insight, a new performance and wellbeing intelligence platform, they needed their existing brand to evolve to reflect the ambition, innovation and purpose behind their new offering.
This wasn't about starting from scratch. It was about rediscovering what made Honne distinctive and reimagining its identity for the future.
Working closely with the team, I helped transform the existing brand into something entirely new. We explored the direction, refined the visual language and developed a refreshed identity that better reflected Honne's vision, positioning and growing ambitions.
From redefining the look and feel to completely redesigning the brand style guide, every element was carefully considered to create a more cohesive, confident and contemporary brand presence.
Alongside the identity development, I designed and worked with the team to launch a brand-new website, bringing the refreshed brand to life online and creating a platform to introduce and showcase Honne Insight.
The result is a distinctive new brand identity that gives Honne the confidence and consistency to move forward, while providing the perfect platform for the launch of Honne Insight and its next stage of growth.
