Good design.
Without the fuss.

Need a new brand? Got an existing one that needs some attention? Or simply need a good designer to get things done?

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01
Build My Brand

Starting something new?
Let's make it look the part.

Whether you're launching a business, introducing a new product or giving an existing brand a fresh direction, I can help create an identity that looks great and works in the real world.

Not just a nice logo. A visual identity you can actually use.

02
Fix My Brand

Your brand's fine.
It's just got a bit messy.

The logo has been stretched. There are three slightly different shades of blue. Nobody knows where the original artwork lives. And the PowerPoint template has developed a personality of its own.

You might not need a complete rebrand. You might just need someone to sort things out.

03
Be My Designer

All the benefits of an experienced designer. Without hiring one full-time.

Sometimes you don't need a big creative project. You just need a good designer.

Someone who can pick up a brief, understand what you're trying to achieve and get on with it. Maybe your marketing team is stretched. Or maybe there's a growing pile of design work that nobody has time to tackle.

Get Started

Things I can help with

01

Logo design and brand identity

Colour palettes and typography

Visual identity systems

Brand guidelines

Stationery and marketing materials

Digital and print applications

Straightforward
conversations

You don't need a beautifully written brief or a detailed understanding of design.

Tell me what you're trying to achieve, what's not working or what you need help with.

We'll figure out the rest together.

02

Brand consistency reviews

Brand guidelines and style guides

Logo files and variations

Presentation and document templates

Marketing collateral

Refreshing existing visual assets

Creative thinking.
Practical delivery.

I enjoy developing ideas, but I also care about the details. The correct artwork. The right files. Consistent layouts. Things that actually work once they've left my computer.

Because good design shouldn't create more work for you.

03

Campaign and marketing artwork

Social media graphics

Presentation design

Digital and print artwork

Artwork adaptation and production

Ongoing or ad hoc design support

A real person at
the other end

When you work with me, you work with me.

No account managers. No complicated layers of approval. No disappearing into a mysterious creative department. Just a direct conversation with the person doing the work.

Not sure what you need?

That's absolutely fine. You might have a clear brief and a deadline. Or you might just have a feeling that something isn't quite right with your branding.

Either way, I'm happy to have a conversation. We can talk through what you're trying to achieve, what might help and whether I'm the right person for the job.

Get Started
I don’t usually make personal posts like this, but this one felt important. I’ve been freelancing for coming up on 17 years now, and somewhere along the way creativity became more than just a job for me. Then becoming a dad gave everythi
I was interviewed by @klio.creative recently and one of the questions was about freelancing, what it’s really like, and what advice I’d give. (sharing soon!) And it got me thinking, why are you asking me!! No one talks much about the pre
Branding project for Workplace Wellness An occupational health partnership focused on supporting employee health and wellbeing. From the ground up, I developed the complete brand and visual identity, shaping everything from the core strategy and pos
Branding work from Heffers studio. We designed a bold new logo and identity system, with a warm approachable feel, using a visual language that was crafted to feel inclusive and uplifting. Colour and typography that worked together to reflect the sup
There’s a lot of content online designed to provoke. And I get why. It drives numbers, but the older I get (and the longer I design), the more I value brands that feel calm and intentional. In a world engineered for outrage, staying thoughtful
Branding work from Heffers Studio. Fresh new logo and identity work for legal services company. #brand #design. Come see more of this project and others on my website. (Link in bio) #freelance
Part of our design work is adapting style guide and identities to best position marketing collateral. Some examples of guides and white papers we have done for one of our consultant partners. #design #graphicdesigner #freelance #marketing

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