Client: HASAG

Year: 2022

Location: Swindon. UK

Services: Branding and Identity design.

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HASAG

Heffers Studio developed a compassionate, forward-looking brand identity for HASAG, a charity dedicated to supporting people affected by asbestos related illnesses. Rooted in empathy and resilience, HASAG provides vital information, community connection, and practical support to patients, families, and carers navigating challenging diagnoses. The new identity reflects warmth, clarity, and strength. Positioning HASAG as a trusted, accessible source of guidance and hope, while reinforcing its commitment to care, awareness, and life-changing impact.

Two ASAG support and guidance wristbands, one red and one white, with black text and a checkered logo, placed on a light gray background.
Two printed reports with the title "Support" and the logo "ASAG," featuring a photograph of smiling people outdoors on the cover.

We designed a bold new logo and visual identity system, dynamic shapes, and a warm, approachable tone of voice. The visual language was crafted to feel inclusive and uplifting, with colour and typography working together to reflect both the diversity and the supportive nature of the network.

Two brochures or magazines stacked with the top one titled "GUIDANCE" and featuring a smiling woman with reddish-brown hair, wearing a light blue shirt. The magazines have the logo "HASAG" in pink at the top left corner.
Hasag logo with the tagline 'Support and Guidance' on a light blue background.

The identity translates seamlessly across print and digital. From event collateral and social assets to presentation templates and environmental graphics, each touchpoint is designed to feel fresh, engaging. The result is a cohesive brand that not only elevates the initiative’s presence but also celebrates the passion, leadership, and imagination of the community it represents.

Support and guidance graphic with a photo of smiling people hugging and supporting each other, over a red background, featuring the ASAG logo and the word "Support" in bold white letters.
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