Your Brand Has a Human Side.

Every brand today has two voices.

The company voice | structured, consistent, designed for longevity.
And the personal voice | founders and employees showing up as humans.

Most brands try to separate them. Some try to control them. That never works.

People engage with people first. Brand messages shared by employees receive 8x more engagement and 561% more reach than the same content posted by corporate channels. Personal voice drives attention, trust, and early momentum.

But personal voice without boundaries is risky. We’ve seen what happens when a founder’s voice overwhelms the company brand. When one individual becomes the brand, instability follows. Reach turns volatile. Trust erodes. Elon Musk and X (formerly Twitter). Regardless of where you stand personally, it’s a textbook case of what happens when a dominant personal brand overwhelms a company brand.

That’s where company brand voice matters.

Consistency across branding can increase revenue by up to 23%. While 75% of consumers recognise a brand by its logo, it’s a consistent voice that builds long-term value and differentiation.

And here’s the reality: 84% of consumers believe a company’s reputation is shaped by its employees’ personal brands. Whether you design for that or not, it’s already happening.

Personal voice wins on reach and engagement. Company voice wins on credibility and structure.

The strongest brands don’t choose one. They design both, and make sure they work together.