Graphic design, brand systems, & creative direction
Edward Heffer is a seasoned freelance graphic designer with over 15 years of experience specialising in design, branding, logo design, identity, and photography. He works extensively with business-to-business (B2B) clients, delivering strategic design solutions that support brand growth and customer engagement. Edward is also available to seamlessly step in for agency projects, offering dependable, high-quality creative support that adapts to each team’s workflow and objectives.
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Design Led by Clarity & Experience
Freelance graphic designer specialising in brand identity, graphic communication, logo design and photography. With more than fifteen years’ experience working across agencies, in-house teams, and independent studios, Edward brings a considered, detail-driven approach, rooted in experience, to every project.
APPROACH
Discover
The process starts with listening. Through conversation, research, and exploration, Edward learns what makes your brand unique. This stage helps define the project’s direction, clarify objectives, and uncover opportunities for visual expression.
Design
Translating insights into clear concepts and refined visuals. Concepts are developed, refined, and tested across real-world contexts to ensure they communicate effectively. This phase is highly collaborative, inviting feedback and encouraging a shared vision.
Deliver
Final designs are crafted with care and thoroughly detailed. Edward provides all necessary assets, guidelines, and support to ensure you can implement your brand with confidence—whether across print, digital, photography, or future creative needs.
Throughout the entire process, communication is open, honest, and considered. The goal is not just to create strong visuals, but to build a clear, confident foundation your brand can grow on. You can visit my client resources here to see exploration questionnaires.
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Visual systems that are clear, characterful, and built to work wherever your brand lives
SERVICES
Brand Design
Strategic brand development, logo design, and creative direction that help businesses stand out and connect with the right audience.
Brand Identity Systems
Cohesive design frameworks, colour, typography, layout, assets, that ensure consistency across digital and print environments.
Graphic Design
Communication design for print and digital: marketing materials, editorial layouts, packaging, posters, campaigns, and more.
Photography
Brand-aligned photography that elevates storytelling: product, lifestyle, portraiture, and creative direction.
Find out more
SKILLS
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Heffers Studio collaborated with Newton to create a vibrant brand identity for their groundbreaking project, Women in Food.
Jamoby is known for its outstanding expertise in crafting custom applications specifically tailored for Android users.
IDENTITY SYSTEMS
Bath Lightning is dedicated to bringing together individuals through a community led basketball project.
The YMCA Bath Group serves the local community by offering housing for individuals at risk in the city.
PHOTOGRAPHY
Personal brand photography for olympic sprinter Charlotte Wingfield for her own brand partnerships.
Brand photography for Natalie, founder of Blossom Floral, wedding design and flower shop in Clifton, Bristol.
FEATURED PROJECTS
BRAND
SELECTED CLIENTS
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Heffers Studio is a space for meaningful collaboration, thoughtful ideas, and positive design
Hi, I’m Edward Heffer, a graphic designer with over 15 years’ experience helping brands tell their stories with clarity and creativity. I started Heffers Studio to bring together the things I care about most, thoughtful design, honest collaboration, and work that genuinely supports the people behind a brand.
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